Commercial Writing & Production

As a commercial writer, Broussard can best be described as a generalist. His "Swiss army knife" approach to continually developing a wide range of writing skills has put him in a position to compose a variety of successful projects for his clients. The following works represent a sampling of Broussard's commercial range.

business writing Course

Through a state-sponsored grant program, Broussard wrote and conducted a training course designed to teach mid-level managers how to compose more effective business communications. The course begins with a summary of grammatical and formative skills then evolves to dissect the elements of influential writing in a range of common business situations.

White Paper

After United Way of Acadiana's board of directors defined three focus areas for community improvement, they hired Broussard to package the message into a white paper that could be used to make their case to the public. Broussard identified the focus areas in ways that would be memorable, coining the phrase "Three E's" representing education, earnings and essentials. The paper remains a core part of the nonprofit's value proposition to donors.

Outcomes report

Through a grant from the CDC administered by LSU Health Science Centers, Broussard was sent to eight regions throughout Louisiana to conduct a strategic planning session with public health professionals. During those sessions, the groups identified the three actionable goals for the upcoming two years. Broussard compiled the feedback in a mind map and assimilated the results in a summary report for each region.

Corporate Proposal

M&J Valve Services is a natural gas pipeline valve service provider and distributor. They turned to Broussard when responding to an RFP for a national client. Over the course of several months, Broussard worked with with engineers, accountants and managers, to produce a proposal and presentation used by the team to win the multimillion dollar contract. Additional projects for the group included logo updates, website development, new product branding, marketing strategies, communication effectiveness and more.

Interviews, Analysis & Summary Report

Habitat for Humanity International sought to build greater brand cohesion and executive cooperation through a strategic planning process at its upcoming executive retreat. The nonprofit hired The Pyramid Group, for which Broussard conducted a series of interviews with over 30 Habitat executives across the United States. He compiled that feedback into a report summarizing common themes in each discussion. After presenting his findings at the conference, the data was used to create a strategic plan for developing Habitat's common leadership vision.

Process Flowchart

Sometimes visualizing a path helps participants become more engaged with the process. Such was the case when The Acadiana Economic Development Council (now a part of OneAcadiana) was developing its strategic plan. With feedback from the group concerning desired outcomes, Broussard developed a process chart so members could visualize each stage of the decision-making process and see how it developed into a plan of action.

Business Book

Broussard helped to bring Organizational Psychologist Brent Henley's business networking theory to life in a business book published in 2010. Henley's series of anecdotes and step-by-step processes increases collaborative effectiveness through giving. The book was written during a series of interviews with Henley followed a month-long review process. Since publication, the work has bolstered Henley's efforts to promote his ideas on a national stage. Today Henley presents an interactive experience on the topic called The neXus Forum.

Commercial Film

Sometimes referred to as industrial films, commercial films help organizations explain a topic or state a case in ways that could not be achieved through other media. When Kathy Roy approached Broussard with her high school course on emotional intelligence, he quickly found a way to help her demonstrate the course's importance in a documentary-style short film. The film was presented to Louisiana state officials and successfully helped Kathy achieve accreditation for her course.
  • Click the player to view the YouTube version of the film.